Mxit, South Africa’s giant mobile social network, together with winning World Cup Indian cricket coach, Gary Kirsten, announced the launch and availability of its mobile instant messenger application in India. Mxit enables users to avail features even on normal phones, which otherwise are only on smart phones. This revolutionary aspect is set to bring the app to easy access to every mobile phone holder in India, with an aim to bridge the gap between feature and smart phones.
Mxit is a feature phone user’s key to unlock functions usually reserved for smart phones. A simple prerequisite of a basic data connection enables a feature phone user to experience smart phone features by downloading the app. Mxit breaks the norm of exclusivity to smart phones, making an array of apps and games available for any Mxit user.
Mxit is available for download across more than 8,000 different feature phones, smartphones and tablets. It will provide the growing 550 million feature phones users across India with the ability to affordably use their basic data-enabled feature phone like a smartphone, with advanced functionality for chat, browsing the Internet and accessing apps and games. The platform is both fast and data light allowing users with even the most basic 2G connection to benefit from an immersive social mobile chat experience, at a much lower cost than the average SMS.
Available on Java, Nokia, iOS, Android, Blackberry and Windows phone operating systems, it allows 300+ characters as compared to 140 characters in a SMS. It even works on basic 2G connection with limited memory and is fast & data light in its functioning. Mxit is customized for each user as per their region. Currently available in English & Hindi, the team is working towards offering 10 Indian languages (Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, Punjabi, Assamese and Oriya) within 6 months.
Gary Kirsten comments, “I am honored to be chosen as an ambassador for Mxit’s Indian launch. From what I’ve seen in South Africa, access to the information and services available through Mxit is potentially life changing to people not currently connected. Mxit is an excellent platform to facilitate this.”
Users will also gain free access to mobile education, healthcare and community apps, have the ability to exchange pictures and send chat messages of up to 2,048 characters, providing a gateway to vital information and functionality previously unavailable to feature phone users.
To download Mxit 7 visit – www.mxit.com/in
Follow Mxit on Twitter @Mxit_India
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